Client: Werkberry - Enterprise Recruitment SaaS
Deliverable Type: Video Sales Letter (VSL)
Summary
A B2B video sales letter targeting Professional Employer Organizations (PEOs) struggling with talent acquisition for small businesses.
Positions Werkberry as infrastructure-level recruitment technology that replaces unpredictable job board spending with systematic candidate visibility.
Architecture Mapping
Layer 3 (Customer Journey) and Layer 4 (Conversion Mechanisms).
The script reframes the talent acquisition problem from a tactical issue to an infrastructure gap, then positions the product as the structural fix.
Strategic Insight
This is strongest B2B piece in my portfolio.
It correctly identifies the structural root cause (distribution, not talent scarcity) before introducing the solution.
This mirrors how a Revenue Systems Architect diagnoses before prescribing.