Client: Sebastian — Remote Hiring Consultant / Educator
Deliverable Type: Landing Page + Facebook Ad Copy
Summary
A full conversion system for a 5-day virtual bootcamp teaching founders how to build remote teams.
This Includes the landing page with structured urgency, a bonus stack, and a clear registration path.
Accompanied by three Facebook ad variations (pain-contrast, curiosity-driven, and future-identity angles).
Architecture Mapping
Layer 3 (Customer Journey), Layer 4 (Conversion Mechanisms), and partial Layer 1 (Data Infrastructure) through the UTM-tagged ad variations enabling attribution tracking.
Strategic Insight
This is the most complete conversion system in the portfolio. The landing page and ad copy work as connected components, not isolated pieces. The three ad angles show an understanding of testing infrastructure, not just creative variation.
