Client: Schola — EdTech / School Marketing Platform
Deliverable Type: Opt-In Landing Page / VSL Registration
Summary
A registration page designed to capture school administrators for a free training on enrollment marketing. Targets principals and heads of school struggling with application volume, open house attendance, and student retention.
Architecture Mapping
Layer 3 (Customer Journey) and Layer 4 (Conversion Mechanisms). The page functions as a lead capture mechanism within a larger enrollment marketing system.
Strategic Insight
This piece shows the ability to translate a complex B2B education sale into simple, benefit-driven language that moves decision-makers through a conversion path without jargon.
Client: Calco - Custom B2B Shipping Solutions
Deliverable Type: Landing Page Copy
Summary
A direct-response landing page for custom shipping cases targeting businesses with high-value physical products.
Opens with a clear cost-of-failure frame (broken shipments destroying brand trust), then positions Calco as protective infrastructure with a 72-hour turnaround.
Architecture Mapping