Client: Kangban: A SaaS Coaching Platform
Deliverable Type: Landing Page Copy (Two Versions)
Summary
Two landing page variations for a digital Kanban-style coaching platform.
Version 1 focuses on scale (train 10x more clients without burnout).
Version 2 focuses on operational freedom (coach dozens of teams from home).
Both position the tool as coaching infrastructure rather than software.
Architecture Mapping
Layer 3 (Customer Journey) and Layer 5 (Retention Engine). The copy positions the product as a system that replaces talent-dependent coaching delivery with documented, repeatable process.
Strategic Insight
The two-version approach demonstrates testing methodology.
More importantly, the positioning language mirrors SOP-driven thinking:
the product replaces manual effort with structured, automated delivery.
